Hello and welcome! If you specialize in agricultural marketing and enjoy driving program and pricing strategies, this Associate Marketing Manager – Forage Genetics position at Land O’Lakes could be your next big opportunity. Below is a well-structured guide covering everything you and your audience need to know.
1. Job Summary
Land O’Lakes is seeking an Associate Marketing Manager to develop pricing and stewardship programs for their Forage Genetics division. Reporting to the FGI leadership, you’ll blend market insight, financial analysis, and stakeholder collaboration to strengthen FGI’s seed brands and private-label products.
2. Responsibilities
Pricing & Strategy (20%)
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Design and implement pricing strategies across U.S. and international markets.
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Analyze industry trends, market size, and financial data to support profitable pricing decisions.
Pricing Execution (30%)
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Lead execution of pricing changes in collaboration with sales, marketing, and product teams.
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Manage product lifecycle events such as shortages, substitutions, and discontinuations.
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Maintain and document price-setting procedures; support system alignment with internal teams.
Program Development (30%)
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Create marketing programs supporting seed brands and private labels; coordinate approvals across finance, legal, and sales.
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Manage vendor relationships and oversee budgets for program execution.
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Deliver program assets and tools to support sales and operational teams.
Trait Stewardship Support (20%)
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Implement stewarding activities for trait adoption across licensees (e.g., materials, advertising).
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Develop marketing resources and ensure compliance with legal requirements via documentation.
3. Qualifications
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Bachelor’s in marketing, sales, communications, or equivalent experience.
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Minimum 8 years in agriculture marketing (sales or operations background a plus).
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Strong ability to work independently and in cross-functional teams.
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Excellent relationship, problem-solving, and communication skills.
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Proficient in Microsoft Office (Excel, Word, PowerPoint, Access).
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Willing to travel 15–25% as needed.
4. Compensation & Benefits
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Base Salary: $105,040 – $157,560 (most hires near midpoint).
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Benefits Include:
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Medical, dental, vision, life, and disability insurance
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Paid time off, holidays, and employee development programs
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Education assistance and tuition reimbursement
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401(k) with company match
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Incentive opportunities based on sales performance
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Land O’Lakes consistently ranks among the top workplaces and offers a supportive, cooperative-driven environment.
5. About the Company
Land O’Lakes, Inc. is a Fortune 250, farmer- and member-owned cooperative focused on transforming food production and agriculture. With national recognition as a leading workplace by Indeed and LinkedIn, it values integrity, innovation, and community impact.
6. How to Apply
Submit your resume via the Land O’Lakes Careers portal (job opening code R‑35099), including:
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A detailed resume
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Cover letter emphasizing marketing leadership and pricing strategy experience
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Any relevant portfolio or program documentation
7. Why You Should Apply
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Strategic Role: Lead marketing and traits strategies critical to product success
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Cross-Functional Exposure: Collaborate with teams in sales, R&D, legal, and finance
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Career Growth: Accelerate your career at a cooperative with strong professional development
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Impactful Work: Help bring innovative agricultural products to market, benefiting growers nationwide
8. Equal Opportunity Statement
Land O’Lakes is an Equal Opportunity Employer committed to diversity and inclusion, considering all qualified applicants regardless of background.
Final Thoughts
If you’re a seasoned marketing professional with a background in agriculture and a talent for stakeholder collaboration, this role offers excellent compensation, meaningful work, and room to grow. Best of luck with your application!